My entrepreneurship journey began in 2016 when I was in my final year in SMU studying for a Bachelor’s degree in Accounting. Much to my parent’s dismay, I decided halfway through I was not going to be an accountant. And thus begin my journey into the realm of entrepreneurship and business as I sought to make a living on my own in the booming digital economy.

When I first started out, it was really tough for me to try and figure everything out on my own. My first few business ventures failed. And I lost a huge chunk of savings. Having already put all of my eggs in the basket, my persistence in business was more out of survival than anything else.  I tried again, had a few minor successes and then more failure. Over the years I think I must have spent over $500k on failed business attempts and mistakes.

Eventually I found my success in paid media advertising and was able to scale multiple ecommerce stores and digital platforms for recurring income. I also met several  amazing mentors and role models along the way that I will always be thankful for.

Some people think that we are defined by our successes in life, but I believe that it was my failures that forged me and propelled me to greater heights.